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Minimum Advertised Price Policy

MAP POLICY.

Effective [EFFECTIVE DATE] · Pro Performance Wheels · Bedford Heights, OH

A consistent pricing standard that protects authorized resellers, ensures fair competition, and preserves brand value across every channel where Pro Performance Wheels are sold.

01
PURPOSE & SCOPE.
Why This Policy Exists

PPW has unilaterally established this Policy to protect the value of the PPW brand, support the long-term viability of our reseller channel, and ensure consistent pricing presentation to consumers across all advertising channels.

This Policy applies to all PPW resellers, including but not limited to:

  • Authorized retail dealers and brick-and-mortar shops
  • Authorized online retailers and e-commerce websites
  • Wholesale distributors and jobbers (who are also responsible for ensuring downstream compliance)
  • Auction sellers and auction sites
  • Any party using PPW trademarks, product imagery, or intellectual property in connection with the advertisement, offer for sale, or sale of PPW products — whether or not authorized by PPW
02
COVERED PRODUCTS.
What MAP Applies To

This Policy applies to all PPW wheels, wheel accessories, and related products listed on PPW's current MAP Price Schedule. The MAP Price Schedule may be updated by PPW at its sole discretion. Each update will state the date on which the updated MAP prices take effect.

Current MAP Price Schedule: The MAP price for each covered product is provided to authorized resellers in PPW's official price list, available by contacting info@properformancewheels.com. Products not listed on the MAP Price Schedule are not subject to this Policy.

PPW reserves the right to add, remove, or change the MAP price of any product, in whole or in part, at any time and at its sole discretion. Changes will be communicated to authorized resellers in advance of the effective date.

03
WHAT "ADVERTISED PRICE" MEANS.
The Definition

For purposes of this Policy, "advertised price" includes any publicly displayed price for a PPW product through any of the following channels:

  • Print advertisements in newspapers, magazines, inserts, catalogs, mailers, and flyers
  • Radio, television, and satellite broadcast advertising
  • Website pricing, including category pages, product pages, and search result listings
  • Email promotions, paid search ads, and promoted social media content
  • Third-party marketplace listings (e.g., eBay, Amazon, Walmart Marketplace) [CONFIRM WHICH MARKETPLACES PPW PERMITS SALES THROUGH]
  • Mobile application listings and in-app promotions
  • Banner ads, retargeting ads, and any other paid digital advertising
  • In-store signage, point-of-purchase displays, and physical price tags visible to consumers
04
SALE PRICE VS. ADVERTISED PRICE.
The Distinction

This Policy applies only to advertised prices, not to actual sale prices. A reseller is free to sell PPW products at any price the reseller chooses, including prices below MAP. This Policy restricts only the public advertisement of prices below MAP.

Pricing visible only after a customer takes a private action — such as adding an item to a shopping cart, entering a private negotiation, or providing a verifiable customer identifier (e.g., a logged-in account, a quoted email exchange, or an in-person conversation) — is generally considered a sale price rather than an advertised price.

However, resellers should not use cart-discount mechanisms as a means of effectively advertising below-MAP prices to the general public. If the structure of a reseller's website or platform makes it impractical to sell at MAP — for example, if every customer is funneled through an automatic cart discount — PPW reserves the right to evaluate the practice as a violation of this Policy.

05
PROHIBITED PRACTICES.
What Resellers May Not Do

The following practices are considered violations of this Policy when applied to PPW products:

â—† VIOLATIONS
  • Advertising a PPW product below MAP in any channel listed in Section 03
  • Phrases that signal below-MAP pricing: "Call for price," "Email for our best price," "Add to cart to see lowest price," "Make an offer"
  • Statements such as "X% off MSRP" or "Save $X" if the resulting price falls below MAP
  • Coupon codes, instant discounts, or sitewide promotions that bring the advertised PPW price below MAP
  • Bundling PPW products with other items (wheels + tires, accessories, gift cards) where the combined advertised price implies a below-MAP price for the PPW product
  • Free or discounted-product offers tied to PPW purchases that effectively reduce the advertised PPW price below MAP
  • "Bait-and-switch" advertising: listing PPW products at or above MAP but redirecting customers toward alternative products at below-MAP prices
  • Listing PPW products as "used," "open-box," "B-stock," or "returns" as a means of advertising new products below MAP
  • Using PPW trademarks, images, or product descriptions in below-MAP advertising on any third-party site
â—† COMPLIANT
  • Advertising PPW products at or above the current MAP price
  • "Starting at: $X" statements where $X is at or above MAP
  • Selling below MAP after a private customer transaction (in-cart, quoted, or in-person)
  • Storewide loyalty discounts triggered by total purchase history that explicitly exclude PPW products
  • Future-purchase store credit or rewards that don't reduce the present advertised PPW price
  • In-person negotiated pricing between reseller and individual customer
  • Volume or commercial-account pricing communicated privately to qualified business customers
  • Authorized promotional periods designated by PPW (see Section 07)
06
PERMITTED PRACTICES.
What Is Allowed

This Policy does not restrict the following:

  • Actual sale prices. Resellers may sell PPW products to consumers at any price, including below MAP, provided the below-MAP price is not publicly advertised.
  • In-cart and private pricing. Prices visible only after the customer has added an item to a private shopping cart or initiated a private inquiry are generally not subject to this Policy.
  • Commercial and fleet pricing. Privately quoted pricing to qualified commercial, fleet, government, or institutional accounts is not subject to this Policy.
  • MSRP communication. Resellers may display PPW's Manufacturer's Suggested Retail Price (MSRP) alongside their own advertised price, regardless of any discount displayed, provided the advertised price is at or above MAP.
07
AUTHORIZED PROMOTIONAL PERIODS.
When MAP May Be Adjusted

From time to time, PPW may, at its sole discretion, designate specific promotional periods during which the MAP for some or all covered products is temporarily modified or suspended. During an authorized promotional period:

  • PPW will provide written notice to authorized resellers, including the start and end dates and the affected products
  • Resellers may advertise the promotional price during the designated period
  • Advertised prices must return to MAP (or above) at the conclusion of the promotional period

No reseller is authorized to initiate a promotional period or to extend an authorized promotional period beyond its stated end date without express written approval from PPW.

08
ENFORCEMENT & VIOLATIONS.
How We Respond

PPW alone determines whether a violation of this Policy has occurred. Such determinations are final. PPW monitors reseller advertising through both manual review and third-party monitoring services and reserves the right to act on any confirmed violation.

Upon discovery of a violation, PPW will generally apply the following remedies:

Tier
Action
Details
01
First Violation
Written Notice
Formal written notice of the violation. Reseller has 5 business days to correct the advertised pricing.
Status Hold
Authorized Dealer status temporarily inactive; restored upon verified compliance.
02
Second Violation
Suspension
Suspension of orders for 60 days. Authorized Dealer benefits suspended.
Compliance Review
Reseller must demonstrate sustained compliance for 90 days before reinstatement.
03
Third Violation
Extended Suspension
Order suspension extended to 6 months. Loss of all Authorized Dealer benefits.
Final Warning
Notice that any subsequent violation will result in termination.
04
Fourth Violation
Termination
Permanent termination of Authorized Dealer status. Cessation of all product supply.
No Reinstatement
Termination is final. Reseller may not resume purchasing PPW products through any channel.

PPW reserves the right to escalate to any tier of enforcement, including termination, at its sole discretion based on the severity of the violation, the reseller's history, the channel(s) in which the violation occurred, or other relevant factors. PPW is not required to follow a sequential progression through the tiers above.

Enforcement actions taken under this Policy are not appealable. PPW's determination is final.

09
REPORTING SUSPECTED VIOLATIONS.
How To Report

Any party — authorized reseller, customer, or otherwise — may report a suspected violation of this Policy to PPW. Reports should include:

  • The reseller name and URL (or other identifying information)
  • The specific PPW product and the advertised price
  • The channel where the violation was observed (website, marketplace, email, print, etc.)
  • Screenshots or other documentary evidence, including the date and time of observation

Send reports to info@properformancewheels.com. PPW will review every report received but is under no obligation to take action on any particular report, nor to communicate the outcome of any review to the party submitting the report.

10
POLICY MODIFICATIONS.
Right To Update

PPW reserves the right, at its sole discretion, to modify, suspend, or discontinue this Policy — in whole or in part — at any time. Modifications will be published on the PPW website and communicated to authorized resellers. Continued sale of PPW products by a reseller after a modification constitutes acknowledgment of the updated Policy.

11
NO NEGOTIATION; SOLE AUTHORITY.
Final Word

This Policy is unilateral and non-negotiable. PPW has not sought, and does not seek, agreement from any reseller regarding the terms of this Policy. PPW will not negotiate the terms of this Policy with any reseller.

Only PPW's designated MAP Policy Administrator is authorized to discuss this Policy, respond to violation reports, or determine whether a violation has occurred. Other PPW employees, sales representatives, distributors, and agents are not authorized to discuss, negotiate, modify, waive, or interpret this Policy on PPW's behalf. Any statement by any other party regarding this Policy is not binding on PPW.

12
POLICY CONTACT.
Reach The MAP Administrator

All questions, comments, and violation reports regarding this MAP Policy must be directed exclusively in writing to the MAP Policy Administrator.

MAP Policy Administrator

Pro Performance Wheels · Bedford Heights, Ohio

info@properformancewheels.com
â—† 216-741-3236 â—†
Pro Performance Wheels · 26300 Miles Road, Bedford Heights, Ohio 44146
â—† Effective Date: [CONFIRM EFFECTIVE DATE]  Â·  Version 1.0  Â·  Last Updated: [CONFIRM LAST UPDATED] â—†
About this policy: This Minimum Advertised Price Policy is a unilateral statement of Pro Performance Wheels. It is not a contract or agreement. We adopt this policy because consistent pricing protects the resellers who invest in our brand and serves customers by maintaining product value. Pro Performance Wheels reserves the right to terminate sales to any reseller who advertises below MAP, at our sole discretion, without prior notice.